| Florida Likely Voters | ||||||
| Which one of the following qualities is most important to you in deciding whom to support for the Republican presidential nomination? A candidate who: | ||||||
| Shares your values | Is closest to you on the issues | Can beat President Obama in 2012 | Has the experience to govern | Unsure | ||
| Row % | Row % | Row % | Row % | Row % | ||
| Florida Likely Voters | 20% | 21% | 41% | 14% | 3% | |
| Tea Party Supporters | 19% | 17% | 50% | 11% | 3% | |
| Intensity of Tea Party Support | Strongly support Tea Party | 17% | 17% | 54% | 8% | 3% |
| Support Tea Party | 20% | 18% | 46% | 13% | 4% | |
| Does not support Tea Party | 22% | 26% | 32% | 18% | 2% | |
| Political Ideology | Liberal-Moderate | 21% | 28% | 26% | 23% | 2% |
| Conservative | 18% | 18% | 49% | 12% | 3% | |
| Very conservative | 22% | 18% | 47% | 9% | 5% | |
| Political Ideology | Liberal-Moderate | 21% | 28% | 26% | 23% | 2% |
| Conservative-Very conservative | 20% | 18% | 48% | 11% | 4% | |
| Past Participation** | Yes | 20% | 21% | 42% | 14% | 3% |
| Top Tier Republican Candidates | Mitt Romney | 18% | 18% | 45% | 16% | 3% |
| Newt Gingrich | 13% | 19% | 49% | 17% | 3% | |
| Rick Santorum | 38% | 19% | 38% | 4% | 1% | |
| Ron Paul | 24% | 38% | 18% | 18% | 3% | |
| Candidate Support | Strongly support | 20% | 17% | 45% | 15% | 3% |
| Somewhat support | 21% | 25% | 36% | 16% | 2% | |
| Might vote differently | 18% | 35% | 35% | 12% | 1% | |
| Gender | Men | 20% | 23% | 41% | 14% | 2% |
| Women | 20% | 19% | 42% | 15% | 4% | |
| Age | Under 45 | 19% | 30% | 37% | 14% | 1% |
| 45 or older | 20% | 18% | 43% | 15% | 4% | |
| Region | North/Panhandle | 21% | 23% | 40% | 12% | 4% |
| Orlando/Central Atlantic Coast | 23% | 14% | 42% | 16% | 5% | |
| Tampa Bay Area | 21% | 24% | 36% | 18% | 2% | |
| South Central | 20% | 24% | 41% | 14% | 1% | |
| Miami/South | 15% | 21% | 47% | 13% | 4% | |
| Household Income | Less than $75,000 | 25% | 22% | 36% | 15% | 3% |
| $75,000 or more | 13% | 24% | 48% | 13% | 2% | |
| Evangelical Christians | 27% | 19% | 38% | 12% | 4% | |
| Tea Party-Conservative-Evangelical | 28% | 17% | 42% | 9% | 4% | |
| Mormons are Christians | Yes | 16% | 21% | 46% | 14% | 3% |
| No-Unsure | 27% | 21% | 34% | 14% | 4% | |
| Education | Not college graduate | 22% | 19% | 39% | 14% | 5% |
| College graduate | 17% | 23% | 43% | 14% | 2% | |
| Interview Type | Landline | 19% | 19% | 44% | 14% | 3% |
| Cell Phone | 23% | 29% | 27% | 18% | 3% | |
| NBC News/Marist Poll Florida Likely Republican Primary Voters. Interviews conducted January 25th through 27th, 2012, N=682 MOE +/- 3.8 percentage points. Totals may not add to 100% due to rounding. **Past participation refers to previous participation in a Florida Republican Presidential Primary. | ||||||